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Animated Video Agency: Services, Styles and How to Choose One

Animation styles, the production process and a checklist for hiring an animation partner · 8 min read

Some stories are hard to film: abstract ideas, complex products, data, internal values, or anything that would need a huge budget to shoot. Animation solves all of them — and gives brands complete control over every frame.

An animated video agency turns those ideas into motion. This guide explains what animated video agencies do, the main animation styles, how the production process works and how to choose the right partner for your brand.

  • DEFINITION

An animated video agency is a creative team that designs and produces animated content — explainers, motion graphics, 2D and 3D animation, animated ads and brand animations — from script and storyboard to final render.

  • STYLES

6 animation styles an animated video agency offers

1. 2D explainer animation

Flat or illustrated characters and scenes that walk viewers through a product, process or idea.

2. Motion graphics

Animated typography, shapes, icons and data — ideal for social, ads and presentations. More in motion graphics for marketing.

3. 3D animation

Product visualization, environments and premium brand pieces.

4. Infographic and data animation

Charts and numbers that build on screen to make reports and results memorable.

5. Mixed media

Animation layered over live-action footage for promos, trailers and branded content.

6. Logo and brand animation

Idents, logo reveals and brand packages that sign every video.

Designer drawing frames for an animated explainer video
  • THE PROCESS

How animated video production works

1. Brief and script

Goal, audience, key message and a script timed to the final length — see our video creative brief guide.

2. Style frames

A few designed stills that lock the look before animation starts.

3. Storyboard and animatic

The sequence of scenes, then a rough timed version with scratch voice-over.

4. Design and illustration

Final characters, backgrounds, icons and assets built in the approved style.

5. Animation

Movement, timing and transitions — the longest stage, so feedback before this point matters most.

6. Sound, voice and delivery

Voice-over, music, sound design and exports for every platform and language.

  • IN PRACTICE

Where brands use animation most

Employer brand

Animations and infographics that turned Delivery Hero’s leadership principles into a visual experience for three regional brands.

Streaming promos

Motion and graphics are among the 15+ asset types our team produces for Roku’s channels.

Marketing promos

For Tastemade, graphics, animation and editing combined into promos that kept viewers hooked from start to finish.

  • CHECKLIST

How to choose an animated video agency

  • Range of styles: do they show 2D, motion graphics and mixed media, or one look for everyone?
  • Brand fit: can they adapt to your design system instead of imposing theirs? See our creative design work.
  • Clear review stages: style frames and animatics before full animation save time and money.
  • Templates for volume: can they build reusable motion packages for social and recurring content?
  • Versioning: aspect ratios, durations and languages planned from the start.
  • Video beyond animation: a partner who also edits live action can combine both.

Related reading: employer branding videos, brand video production and video localization.

Frequently asked questions

It writes, designs and animates video content — explainers, motion graphics, 2D and 3D animation, animated ads and brand idents — and delivers it in every format a brand needs.

It depends on length, style and review rounds. Template-based motion pieces move quickly; a custom explainer goes through script, style frames, storyboard, animation and sound, so it takes longer.

Not necessarily. Animation avoids crews, locations and talent, but detailed custom animation takes many hours. Cost depends mainly on style, length and complexity.

When the idea is abstract or technical, when you need full visual control, when shooting would be impractical or when you need content that’s easy to update and localize.

Bring your ideas to motion.

Explainers, motion graphics and brand animation from a team that also edits, finishes and versions. Let’s talk.

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