Case Studies

  • Cultural de cancha
  • Tastemade HBO
  • Tastemade Amazon
  • Roku's Howdy Launch
  • Roku Ads
  • Roku Sushi Master
  • Open Late Pickleball
  • Tik Tok Shop x Lepro
  • Tastemade x Pinterest
  • Roku & Houdy

Cultura de la cancha

Cultura de la Cancha is an original documentary series that travels across Latin America to explore football as a cultural, social, and emotional phenomenon. The focus goes beyond the game itself, diving into the people, rituals, stories, identities, and sense of belonging that are born in the stands and extend far beyond the stadiums. Developed as an international co-production, the series was filmed in Argentina, Uruguay, Chile, Colombia, and Peru, with the goal of capturing authentic, local perspectives without filters or pre-built formulas.

Cultura de la Cancha is an original documentary series that travels across Latin America to explore football as a cultural, social, and emotional phenomenon. The focus goes beyond the game itself, diving into the people, rituals, stories, identities, and sense of belonging that are born in the stands and extend far beyond the stadiums. Developed as an international co-production, the series was filmed in Argentina, Uruguay, Chile, Colombia, and Peru, with the goal of capturing authentic, local perspectives without filters or pre-built formulas.

Cultura de la Cancha is an original documentary series that travels across Latin America to explore football as a cultural, social, and emotional phenomenon. The focus goes beyond the game itself, diving into the people, rituals, stories, identities, and sense of belonging that are born in the stands and extend far beyond the stadiums. Developed as an international co-production, the series was filmed in Argentina, Uruguay, Chile, Colombia, and Peru, with the goal of capturing authentic, local perspectives without filters or pre-built formulas.

Cultura de la Cancha is an original documentary series that travels across Latin America to explore football as a cultural, social, and emotional phenomenon. The focus goes beyond the game itself, diving into the people, rituals, stories, identities, and sense of belonging that are born in the stands and extend far beyond the stadiums. Developed as an international co-production, the series was filmed in Argentina, Uruguay, Chile, Colombia, and Peru, with the goal of capturing authentic, local perspectives without filters or pre-built formulas.

Tastemade HBO

For a branded collaboration executed for Tastemade, we produced a series of 14 original recipe videos inspired by some of HBO’s most iconic shows. Each piece translated the spirit of a beloved series into crave-worthy, social-first food content designed to resonate with fans and feel native to Tastemade’s audience.

The challenge was to authentically represent multiple, very distinct HBO worlds through food, while maintaining a cohesive visual and storytelling approach across all videos. The content needed to feel premium and recognizable to fans of each show, but also fast, engaging, and optimized for social platforms.

We concepted and produced 14 recipe videos, each inspired by a specific HBO title, including Sex and the City, Game of Thrones, and The Sopranos. Every recipe was designed to visually and emotionally connect with the series it referenced, using ingredients, styling, pacing, and tone that echoed each show’s identity. The result was a set of mouth-watering videos that felt both editorial and branded, seamlessly integrated into Tastemade’s ecosystem.

The campaign achieved millions of views across platforms, generating strong engagement and fan response. By combining iconic IP with social-native food storytelling, the series successfully brought HBO’s shows to life in a fresh, highly shareable format that audiences couldn’t get enough Developed as an international co-production, the series was filmed in Argentina, Uruguay, Chile, Colombia, and Peru, with the goal of capturing authentic, local perspectives without filters or pre-built formulas.

Roku’s Howdy Launch

In August 2025, Roku launched its ad free streaming service: Howdy. Pegasus supported the launch by creating branding and marketing collateral as well as launching the new platform’s presence on social media.

The Brand and Creative teams at Roku needed to create vast amounts of content for the launch of Howdy (their newest ad-free streaming service). The new platform would host a variety of films and tv shows and they needed immediate support in creating all of the in-platform content to showcase their portfolio.

By creating and using a large amount of templates, the Pegasus team created several different marquees, spotlights and marquee animated videos. These were showcased across the platform for users to understand what content they could access. The team also created numerous email communications, as well as launched the new brand’s presence on social media across YouTube, Instagram, Facebook and TikTok.

The launch of Howdy was a huge success for Roku. They were able to launch a new service in record time and keep their in-platform content updated in part through the ongoing support of Pegasus. Developed as an international co-production, the series was filmed in Argentina, Uruguay, Chile, Colombia, and Peru, with the goal of capturing authentic, local perspectives without filters or pre-built formulas.

Roku x Coca Cola

Roku’s Brand Experiences team creates a myriad of in-platform ads for their sponsors. Pegasus collaborates with this team to create the partner-specific ads in bulk.

The Brand Experiences team at Roku needs to create a vast amount of ads for their multiple platforms. Each ad is partner-specific, meaning they need to represent not only Roku’s guidelines, but also their partners’ guidelines. The challenge is to create many of these ads which have several different formats for several different partners.

By onboarding the Pegasus team thoroughly into the Brand Experiences ad guidelines, the Pegasus team is able to create multiple ads in several different formats ranging from graphic design to video editing. Pegasus created a dedicated team for this task that has since become specialised in creating these specific ads.

Roku has been able to rely more and more on our workforce to create these ads at speed with little to no briefing. The Pegasus pod dedicated to this task can tackle these asks quickly and efficiently, meeting all deadlines for the client’s partners.

Roku Sushi Master

For the promotion of Sushi Master, a Roku Original series starring renowned chef Masaharu Morimoto, Pegasus developed a narrative-driven promotional campaign using footage from the first six episodes. The project combined creative storytelling, and a graphic element named Marquee Animated Video (MAV) to elevate the show’s presence on the platform.

Roku needed to promote Sushi Master in a way that went beyond a standard content cutdown. The challenge was to create a compelling in-platform promo that captured the spirit of the series, highlighted Chef Morimoto’s expertise, and structured the content into a clear and engaging narrative.

Pegasus designed a narrative-driven creative structure using the first six episodes of the series, identifying key moments and themes to shape a cohesive story. The team crafted a clear storytelling approach that guided the edit and pacing of the promo, ensuring the content felt intentional and engaging. In addition, Pegasus produced a Marquee Animated Video (MAV), bringing the narrative to life through a dynamic, platform-native promotional asset for Roku.

The campaign positioned Sushi Master as a premium Roku Original, creating a more engaging in-platform presence through a strong narrative approach and a Marquee Animated Video.

Open Late - Pickleball

For a pickleball competition series, Pegasus created a set of high-energy, video game–inspired animated assets.

Smash City needed graphic animated assets that reflected the show’s irreverent tone and ensemble cast while standing out within the platform. The challenge was to create a distinct visual language that felt playful, fast, and character-driven, moving away from traditional sports presentation toward a bold, entertainment-first approach.

Pegasus developed a creative concept inspired by retro video games and arcade culture. For the main titles, we combined live-action footage, pixelation effects, animated text overlays, and rapid transitions synced to a techno, video game–style soundtrack, creating a chaotic and humorous rhythm reminiscent of jumping between game levels.

The assets gave the pickleball series a distinctive, platform-native identity. By leaning into a playful video game aesthetic.

TikTok Shop x Lepro

We partnered with Lepro to support the launch of the brand on TikTok Shop through creator-led content. Our mission was to help creators produce authentic, high-quality UGC at scale, clearly showcasing product benefits while ensuring the content met the expectations and visual standards of Western audiences.

Lepro, a Chinese brand expanding into Western markets, needed to build trust and relevance quickly in a highly competitive, fast-moving platform. The challenge was managing multi-country shoots across the US, Canada, and Argentina, coordinating multiple creators, and maintaining consistency, efficiency, and premium quality despite varied production environments and styles.

We led the full creator-led workflow end to end. This included creator management across regions, clear creative and technical guidelines, hands-on production supervision, and strong post-production curation. By centralizing quality control and aligning all creators under a unified creative vision, we ensured the content felt authentic yet polished, delivering consistency in look, tone, and storytelling across all assets.

The campaign successfully launched Lepro on TikTok Shop with a robust library of high-performing, creator-led content. The brand gained early traction and credibility across multiple markets, while the streamlined production and post-production model enabled faster turnarounds, operational efficiency, and a scalable framework for future content and commerce-driven growth.

Tastemade x Pinterest

As part of a large-scale branded collaboration between Tastemade and Pinterest, we produced 15 stylish mocktail recipe episodes created specifically for the German market. From production through post-production, we handled the full workflow, delivering polished, elegant content designed to inspire and perform on a premium, visually driven platform.

This project was part of one of the largest campaigns in Tastemade’s history, requiring absolute consistency across a high volume of content. The challenge was maintaining the elevated quality standards demanded by both Pinterest and Tastemade while managing content recorded by different creators, in different countries, and in different languages. Each episode needed to feel cohesive, refined, and unmistakably premium, despite the global and decentralized production setup.

We led the end-to-end management of the campaign, coordinating creators worldwide under a unified creative and technical framework. Our team oversaw production guidelines, technical supervision, and meticulous post-production curation to ensure consistency in visual language, pacing, and tone. This centralized approach allowed us to efficiently manage scale while preserving the sleek, sophisticated aesthetic required by the brand and the platform.

The campaign was a clear success, delivering a consistent, high-quality body of content that met the expectations of both Pinterest and Tastemade. The mocktail series performed strongly within the German market and reinforced Tastemade’s ability to execute complex, global campaigns at scale, while positioning Pinterest as a premium destination for stylish, inspiration-led food content.

Roku & Howdy

Pegasus manages the day-to-day social presence for both Roku and Howdy, overseeing the creative process, content production, and copywriting in close alignment with client requirements. Through two distinct social identities—each with its own tone, voice, and storytelling—we create content that feels native, engaging, and relevant, helping audiences connect organically with each brand.

Roku and Howdy need to consistently communicate platform updates, key moments, and new titles in a way that feels original and entertaining—without forcing promotional messaging or compromising each brand’s unique voice. The challenge is to keep content fresh, social-first, and culturally relevant while operating at an always-on pace.

Pegasus develops a social-first approach built on original, repeatable formats and creative “recipe” structures that allow for agility and consistency. By collaborating with creators aligned to each title and audience, and tailoring content to the specific tone and storytelling of Roku and Howdy, we deliver engaging, platform-native content designed to attract new followers and sustain ongoing engagement.

Through a consistent always-on strategy, Roku and Howdy maintain an active and relevant social presence that supports platform awareness and title discovery week over week. This approach enables faster content turnaround, stronger audience alignment across both brands, and a scalable framework that allows the teams to adapt quickly to new releases, priorities, and cultural moments

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