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Brand Video Production: A Complete Guide for Marketing Teams

Types of brand videos, the production process and how to build a brand video system · 9 min read

A brand is no longer something people read about — it’s something they watch. The way a brand looks, sounds and moves on video shapes how audiences feel about it, often in the first few seconds of a scroll.

Brand video production is how companies turn their identity into moving images: from a flagship brand film to the dozens of social, ad and internal videos that carry it every week. This guide covers the main types of brand videos, the production process from brief to delivery and how to build a brand video system that stays consistent as volume grows.

  • KEY TAKEAWAYS
  • A brand film sets the tone; everyday videos build recognition.
  • Define your brand’s look, sound and motion before producing at volume.
  • Plan every output from each shoot to get more from the budget.
  • Consistency comes from templates, a stable team and clear review.
  • THE TYPES

7 types of brand videos every company needs

1. Brand film or manifesto

The flagship piece that expresses who you are and what you believe. It sets the tone for everything else.

2. Product and service videos

Show what you offer in action, from launch films to quick demos.

3. Social video series

Recurring formats that keep the brand present every week — see our guide to vertical video production.

4. Branded content

Entertainment-first stories that people choose to watch — more in what is branded content.

5. Brand sizzle reels

High-energy overviews for events, pitches and partners — see sizzle reel production.

6. Performance ads

Brand-consistent creative designed for paid results — see performance creative.

7. Employer brand and internal videos

Culture, recruitment and leadership content — see employer branding videos.

Studio set prepared to film an employer branding video
  • THE PROCESS

The brand video production process

1. Strategy and brief

Define the goal, audience, message and every deliverable. Our video creative brief structure covers what to include.

2. Creative development

Concept, script, storyboards and references that translate the brand into a visual idea.

3. Pre-production

Casting, locations, crew, schedule and a shot list that captures every planned output.

4. Production

The shoot itself — with a vertical safe area, b-roll and extra coverage for derivatives.

5. Post-production

Editing, motion, color, sound and finishing — explained in the video post-production process.

6. Versioning and delivery

Cutdowns, aspect ratios, languages and platform exports. One shoot should feed many assets — see how to repurpose video content.

  • IN PRACTICE

Video production for brands, at scale

300+

Branded projects. More than 300 branded content projects produced for top brands.

3 brands

Delivery Hero. One brand system adapted for Foodpanda, Foodora and Yemeksepeti.

$8M

Tastemade. Around $8M saved over nearly a decade versus building the same capacity in-house.

  • CONSISTENCY

How to build a brand video system

  • Define your video identity: color look, typography in motion, logo animation, music style and pacing.
  • Build templates: titles, lower thirds, end cards and social formats — see motion graphics for marketing.
  • Plan in a calendar: anchor recurring formats and campaigns in a video content calendar.
  • Keep the same team: editors who work on your brand every week stay consistent without being told.
  • Review smartly: named approvers and set rounds protect both quality and speed.

Explore our content production and creative design services, or see our case studies.

Frequently asked questions

The process of planning, filming, editing and delivering videos that express a brand’s identity, values and products — from flagship brand films to everyday social, ad and internal content.

A clear idea, an authentic story, a consistent look and sound, and a format designed for where it will be watched. The best brand videos make people feel something before they’re asked to do anything.

Usually one or two flagship pieces a year, supported by a steady flow of shorter videos for social, ads, product and internal channels. Consistency matters more than volume alone.

Many brands combine both: an in-house team owns strategy and brand, while an external partner or embedded team adds production capacity and specialist skills.

Make your brand impossible to scroll past.

From brand films to weekly social, we produce brand video with conviction, craft and soul. Let’s talk about yours.

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