• Home
  • Insights
  • Creative Design

Employer Branding Videos: How to Tell Your Culture Story Across Teams and Markets

A guide for HR, talent and internal communications teams · 8 min read

Candidates research employers the same way customers research brands: they watch before they apply. Career pages, LinkedIn, TikTok and Glassdoor all shape how a company is perceived long before the first interview. And inside the company, employees need to understand and believe in the same values, wherever they work.

An employer branding video is one of the most effective ways to show — not tell — what it’s really like to work somewhere. This guide covers the types of employer branding videos that work, how to produce them authentically and how to keep a consistent culture story across multiple teams, brands and countries.

  • KEY TAKEAWAYS
  • Real employees and real moments beat scripted corporate messaging.
  • Build a series, not a single video: different formats for careers pages, social, onboarding and internal comms.
  • Create a shared visual system so every team and market feels part of the same company.
  • Leave room for local identity — consistency doesn’t mean sameness.
  • THE FORMATS

6 types of employer branding video that work

1. Culture and values films

A flagship piece that shows what the company stands for through the people who live it. Ideal for careers pages and onboarding.

2. Employee stories

Short, personal portraits of team members — their role, their path and why they stay. Authentic voices build trust faster than any slogan.

3. Day-in-the-life videos

Follow a role through a real day. Great for hard-to-fill positions, because candidates can picture themselves in the job.

4. Leadership and values animations

Motion graphics and infographics that turn principles, strategy or change programs into something clear and memorable for every employee.

5. Recruitment and social clips

Vertical, platform-native cuts for LinkedIn, Instagram and TikTok that drive traffic to open roles.

6. Onboarding and internal communications

Welcome videos, process explainers and launch content that help new and existing employees feel connected to the bigger picture.

Studio set prepared to film an employer branding video
  • HOW TO DO IT

How to produce an employer branding video that feels real

Start with the truth

Interview employees before writing anything. The most compelling stories usually come from what people actually say, not from the values poster.

Cast real people, prepare them well

Employees are not actors. Give them topics instead of scripts, film in spaces where they feel comfortable and keep crews small.

Plan the whole series on one shoot

A single production day can deliver a hero film, several employee portraits, vertical social clips and photos — if you plan the outputs before you roll.

Design a system, not a single look

Titles, color, music and motion templates make every piece recognizable, from the careers page to the internal newsletter.

Measure what matters

Track careers page engagement, applications from video sources, completion rates and internal reach — not just views.

  • CASE STUDY

One brand, three identities: Delivery Hero

Partnering with Delivery Hero’s global HR and internal communications teams, we turned their leadership principles into a scalable creative experience — visual systems, animations, infographics and launch content — rolled out across Foodpanda, Foodora and Yemeksepeti. The result: a unified employer brand that respects every regional identity, with zero compromises.

Shared core

One set of principles and one visual system, so every employee hears the same story.

Local expression

Each brand kept its own colors and personality, so the message felt native in every market.

Built to scale

Animations, infographics and templates that internal teams can keep using long after launch.

  • ACROSS MARKETS

Keeping employer branding consistent across countries

  • Define what’s global and what’s local. Values, tone and visual system are shared; examples, faces, language and humor can be local.
  • Build editable templates. Local teams can produce new pieces without breaking the system.
  • Localize properly. Subtitles, translated graphics and culturally adapted references — see our video localization guide.
  • Use motion to explain the abstract. Principles and strategy land better as animation — more in our guide to motion graphics for marketing.

Explore our creative design and content production services, or see the full Delivery Hero story in our case studies.

Frequently asked questions

A video that shows what it’s like to work at a company — its culture, values, people and opportunities — to attract candidates and engage current employees.

Careers pages, job postings, LinkedIn and other social platforms, recruitment events, onboarding programs and internal communication channels.

Real employees, whenever possible. Authenticity is the main reason these videos work; good preparation and a small, relaxed crew help people feel comfortable on camera.

Share the core — values, tone and a visual system with templates — and let each market adapt language, faces and examples. Proper localization keeps every version feeling native.

Tell your culture story — everywhere.

From culture films to leadership animations, we help HR and internal comms teams build employer brands people believe in. Let’s talk.

Book a call