Insights on content production, post and streaming

A streaming marketing playbook: the 3 phases of a launch campaign, the assets every release needs and how to keep up with streaming release calendars.

What performance creative is, the anatomy of ads that win, how to build a creative testing system and how to produce ad variations at scale.

How to plan a video production budget: what drives cost, how to structure it line by line, pricing models and 7 ways to get more content from every dollar.

What branded content is, how it differs from advertising and content marketing, 6 common formats, real examples and how to create branded content that performs.

How to create employer branding videos that feel real: the 6 formats that work, how to produce them, a Delivery Hero case study and how to stay consistent across markets.

Every stage of the video post-production process explained — from ingest and rough cut to color, sound, QC and delivery — plus tips to make post faster for marketing teams.

The 12 questions to ask when you choose a video production company, the red flags to watch for and how to compare production partners fairly.

What motion graphics are, why they work in marketing, the 7 types brands use most, where they deliver the most value and how to build a motion system that scales.

A practical playbook for vertical video production: what makes 9:16 different, a 6-step workflow, formats that work for brands and how to scale TikTok, Reels and Shorts content.

A practical guide to video localization: what it includes, subtitles vs dubbing vs voice-over, a 7-step workflow, real examples and the mistakes to avoid.

Why brands outsource video editing, what you can hand off, your options, a 6-step process, a brief template and the red flags to avoid when choosing a partner.

What an embedded content team is, how the pod model works day to day, who is on it, real examples from Tastemade, Roku, Kickstarter and Moonbug, and when it makes sense.