Employer Branding Videos: How to Tell Your Culture Story Across Teams and Markets
How to create employer branding videos that feel real: the 6 formats that work, how to produce them, a Delivery Hero case study and how to stay consistent across markets.
The Video Post-Production Process, Step by Step
Every stage of the video post-production process explained — from ingest and rough cut to color, sound, QC and delivery — plus tips to make post faster for marketing teams.
How to Choose a Video Production Company: 12 Questions to Ask Before You Sign
The 12 questions to ask when you choose a video production company, the red flags to watch for and how to compare production partners fairly.
Motion Graphics for Marketing: Types, Uses and How to Get Them Right
What motion graphics are, why they work in marketing, the 7 types brands use most, where they deliver the most value and how to build a motion system that scales.
Vertical Video Production for Brands: A Playbook for TikTok, Reels and Shorts
A practical playbook for vertical video production: what makes 9:16 different, a 6-step workflow, formats that work for brands and how to scale TikTok, Reels and Shorts content.
Video Localization for Global Brands: A Practical Guide
A practical guide to video localization: what it includes, subtitles vs dubbing vs voice-over, a 7-step workflow, real examples and the mistakes to avoid.
How to Outsource Video Editing Without Losing Control of Your Brand
Why brands outsource video editing, what you can hand off, your options, a 6-step process, a brief template and the red flags to avoid when choosing a partner.
What Is an Embedded Content Team? How the Pod Model Works
What an embedded content team is, how the pod model works day to day, who is on it, real examples from Tastemade, Roku, Kickstarter and Moonbug, and when it makes sense.
In-House vs Agency vs Embedded Team: Choosing the Right Content Production Model
In-house vs agency vs freelancers vs an embedded team: a side-by-side comparison of cost, speed, quality and control to choose the right content production model.
How to Scale Content Production Without Losing Quality
A 7-step playbook to scale content production without losing quality: demand audits, creative standards, cross-functional pods, embedded workflows and the metrics that matter.